I Design & Build for Growth and Conversion
I combine UI/UX design, WordPress development, and brand identity to transform ideas into powerful digital experiences.
Hi, I’m Godwin Otaru, a UI/UX Designer, WordPress Web Developer, and Brand Identity Designer based in Abuja, Nigeria. I specialize in crafting user-friendly, high-converting websites and brand identities that help businesses grow online. By blending creativity with functionality, I design digital experiences that are both visually engaging and performance-driven. From modern UI design to custom WordPress development, SEO-ready websites, and impactful brand identities, I ensure every project delivers measurable results and supports brands in achieving their digital goals.
My Tools Stack
Selected Projects
Bernian Luxury Hair — Premium E-commerce Store
A sleek, mobile-first e-commerce platform crafted for Bernian Luxury Hair, combining elegance with functionality. The website highlights premium hair products through a visually rich layout, seamless WooCommerce integration, and a smooth checkout process designed to deliver a luxury shopping experience customers trust.
Results
- Increased online sales conversions
- Strengthened brand authority in the luxury hair niche
- Improved mobile shopping experience
Ricchezza Capital — Financial Advisory & Investment Solutions Website
Ricchezza Capital’s professional website positions the brand as a trusted financial partner for African businesses. It highlights bespoke services in investment, advisory, and strategy while ensuring credibility, accessibility, and lead capture, reinforcing Ricchezza’s commitment to democratizing global wealth opportunities for organizations and communities across Africa.
Results
- Enhanced brand credibility
- Improved lead generation and client acquisition
- Provided structured service visibility
Beecan Foods — E-commerce for Authentic West African Cuisine
An engaging e-commerce platform for Beecan Foods, showcasing authentic West African pastries and seafood boil. Designed to enhance online ordering, the site emphasizes brand storytelling, easy menu navigation, and a mobile-optimized experience that connects customers with fresh, authentic, and culturally rich food offerings in Ontario, Canada.
Results
- Enabled seamless online ordering
- Expanded customer reach in Ontario, Canada
- Supported repeat orders through optimized UX
Face of Congeniality Nigeria (FOCN) — Empowerment Platform for African Women
FOCN’s website powers its women’s empowerment programs with cohort registration, donations, learning dashboards, and pitch deck publishing. The platform supports participant growth while reflecting FOCN’s mission to inspire, empower, and transform women through accessible digital tools and a seamless user experience across all program features.
Results
- Streamlined program registration and management
- Increased donor participation and engagement
- Empowered participants with visibility and tools
Strataflex Nigeria Limited — Security & Document Authentication Website
A corporate website designed for Strataflex, a pioneer in document authentication and security solutions. The platform communicates credibility, showcases milestones such as judiciary seals and NBA partnerships, and provides structured information on services, reflecting the company’s two-decade commitment to safeguarding brands, assets, and official records.
Results
- Elevated online authority
- Reinforced trust with legal institutions
- Positioned brand as a top security partner
MY Services & Expertise
UI/UX Design
I design intuitive, user-centered interfaces that enhance engagement and ensure seamless digital experiences. My process combines research, usability testing, and creative strategy to deliver designs that are both functional and visually compelling.
- Wireframing & Prototyping
- User Research & Testing
- Interaction Design
- Website & App Interfaces
- Design Systems & Style Guides
Brand Identity Design
I craft distinctive brand identities that communicate vision, values, and personality. From logos to visual systems, I ensure consistency across all touchpoints, creating brands that resonate with audiences and stand out in competitive markets.
- Logo Design & Visual Systems
- Brand Strategy & Positioning
- Typography & Color Systems
- Brand Guidelines
- Marketing Collateral Design
WordPress Web Development
I build scalable, responsive, and conversion-focused websites powered by WordPress. My approach blends functionality, performance, and aesthetics, giving businesses an online presence that’s easy to manage and optimized for growth.
- Custom WordPress Development
- Dynamic Websites
- WooCommerce Integration
- Theme Customization
- SEO-Friendly Structures
Website Security & Maintenance
I provide ongoing website care, ensuring peak performance, security, and reliability. With proactive monitoring, updates, and backups, I help businesses avoid downtime, protect against threats, and maintain a seamless digital presence.
- Security Monitoring
- Regular Backups & Recovery
- Core, Theme & Plugin Updates
- Performance Optimization
- Malware Protection
Why work with me
I blend design, strategy, and technology to create digital solutions that not only look great but also drive growth, engagement, and results for your business.
Design. Build. Grow Your Brand.
Looking to bring your ideas to life? Let’s discuss your project and craft digital solutions that help your brand grow
